" To read is the best medicine."
In the "Livraria Moreira da Costa" window display you can see the laxative medicine Doce Alívio, patented by Farmácia Moreno. The concept of this window display revolves around the feeling of "lightness" provided by the medicine: the articulated dummies hold large boxes in proportion to their height, metaphorizing the feeling of “lightness” in a fun and relaxed way. These characters are positioned over old books from the "Livraria Moreira da Costa". The chosen color is inspired by the word "Doce"- sweet -, present in the medicine’s name. Between "Livraria Moreira da Costa" and "Farmácia Moreno" - stores that exchange products and objects within the scope of Comércio Fora do Sítio - a continuity of color was established, in order to reinforce the connection between the two establishments.
Doce Alívio is a Non-prescription medicine dispensed exclusively in pharmacies, containing as active substances Cáscara Sagrada 0.1345g; Belladonna extract 0.0051g; Meimendro leaf powder 0.0102g; Dihydroxyphthalophenone 0.1345g; Podophyllin 0.0051g. It is indicated for constipation of various etiologies and before intestinal examination or surgery. Contraindicated in case of hypersensitivity to the active substances or to any of the excipients, in patients with intestinal obstruction or inflammation, in infants and children under 12 years of age, in clinical situations associated with hypertension and in glaucoma. It should not be used in patients with abdominal pain, nausea or vomiting of unknown etiology. Contains lactose. Keep out of the sight and reach of children. Read the information on the label and package leaflet carefully. If in doubt or if symptoms persist, consult your doctor or pharmacist. Promoting entity: Moreno II - Produtos de Saúde, Ld
Window display developed by Katarina Szymanska
