An experimental project that promotes synergies between commercial establishments, acting as a mechanism to stimulate the local commerce and cooperation between the city’s shop owners.

It consists of the creation of unusual pairs, including shops recognised as “Porto de Tradição” and other street and neighbouring shops. “ Porto de Tradição” is a local program run by the Municipality of Porto for the classification of “historic store”, to allow the creation of a distinctive identification which establishes the regime of recognition and protection of establishments and entities of historical, cultural or social interest.

The establishments carry out a temporary exchange of collections and/or products, which is reflected in the shop window of each shop, through an exhibition executed by professional shop window designers.

The exhibition is part of an itinerary and takes place between July 10th and August 10th 2023.